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Social Networking Behavior of the Broadway Consumer
It’s been a hot topic for some time now – the question of whether or not your brand should have a presence on the popular social networks of Facebook, MySpace and Twitter. I’ve been away for the past...
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More Pie Now!
A couple days ago, I participated in a Panel at Tickets.com’s excellent Executive Summit in Long Beach. This gathering, in its second year, is one of a kind in that it brings together top executives...
View ArticleBroadway’s Changing ABC’s
$4 million dollars – that’s what I would venture to say is a pretty close estimate to the amount of advertising dollars spent on newspaper ABC listings by the Broadway industry last year. I don’t buy...
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A Listening Strategy for Your Website
Do you know why users are coming to your organization’s website? I mean specifically. Can you tell me what percentage are coming to purchase tickets, what percentage are coming to research your...
View ArticleWhat’s Next for Broadway and Live Event Marketing
A few months ago, I was invited to serve on the judges’ panel for the interactive jury of the Art Directors Club annual awards. I reviewed hundreds of campaigns looking at some pretty cutting-edge...
View ArticleThe values behind successful social media strategies
Over the past few years, I’ve had the privilege to watch firsthand the growth of the social media rage in the live entertainment space. A few years ago we monitored our clients’ tens of thousands of...
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How many movies recoup their investment?
You hear me and others quote the Broadway recoupment stats all the time: 4 out of 5 shows never make their money back (it sounds like a Trident commercial, doesn’t it? ”4 out of 5 dentists surveyed ....
View ArticleThe Greatness Behind Starbucks
As I sit stranded in the airport in Atlanta, I find myself in search of one thing – a Starbucks. It’s amazing when I really think about it. I used to HATE Starbucks (or at least what I thought it stood...
View ArticleWhich Broadway reviews matter most?
It’s that time of year again. In the next few months, a slew of shows will open on Broadway. The entire team – cast, creative, producers, marketers, investors, management – will sit anxiously awaiting...
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What’s holding social media back
Is it just me or is the whole discussion surrounding “social media marketing” getting more and more annoying? “The consumer is in control”, “It’s quality, not quantity”, “Listening is everything” – it...
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